New Info

Salah satu alasan mengapa banyak pemilik blog enggan memakai blogspot dan lebih memilih wordpress adalah dikarenakan sulitnya mengoptimasi SEO di platform Blogger.

Namun hal tersebut kini sedikit berubah karena Blogger telah menambahkan beberapa fitur yang sangat membantu webmaster dalam optimasi SEO Website. Dikutip Info Teknologi dari Buzz, berikut fitur SEO yang ditambahkan Google di Blogspot:
1. Search Description

Sebelumnya Blogger menentukan secara otomatis deskripsi suatu situs di search engine, namun kini tidak lagi, karena sekarang user bisa merubah deskripsi website untuk meningkatkan CTR (click-through-ratio) website mereka di Google.

blogspot meta tag description

Untuk mengaktifkannya, buka halaman Settings -> Search Preference lalu pilih Enable Search Description. Isi kotak tersebut dengan deskripsi utama website anda.

Sementara untuk mengubah deskripsi setiap post (artikel) dapat pembaca ganti di Post Settings > Search Description.

2. Custom Page Not Found & Redirects

Anda juga bisa memodifikasi halaman error 404 dengan mengubahnya dibagian Custom Page Not Found.

blogger 404 error page & redirrect

Custom Redirects tersedia untuk mengalihkan alamat URL ke alamat URL lain, namun sayang redirect hanya bisa ditambahkan secara internal saja dan tidak bisa ke alamat situs lain.
3. Custom robots.txt dan robots header tags

custom robot.txt

Masih dihalaman yg sama, visibilitas website dapat dirubah dengan men-setting custom robots.txt dan header tag (pastikan anda benar mengisinya, karena bila salah dapat membuat website anda tidak terlihat di search engine)
4. Image Properties

blogspot image alt properties

“Alt tag” dan Title kini bisa ditambahkan tanpa perlu mengetik secara manual di source html post, yg anda lakukan cukup meng-klik gambar, pilih properties lalu isikan kotak title text dan alt text.
5. rel=’nofollow’

Add rel nofollow

Untuk menambahkan tag nofollow pada suatu link (supaya search engine menghiraukan link tsb), cukup memilih Add ‘rel=nofollow’ attribute di pilihan Edit Link.

The reason most of the blogger templates aren’t that SEO friendly because templates available in Blogger were designed long ago and haven’t been updated, probably since 2007, since then Google SEO algorithm has changed a lot and as being on blogger you don’t want to be left long away, to keep up with the competition making your Blogger template SEO friendly is very important and so this small SEO related article will help you to leave your competitors behind.

If you are also using a template from Blogger then you need to make some changes on it to fit your needs and also to fit the search engine needs. Normally search engine don’t focus on the markup importantly but it’s a good thing to change it to something user friendly.  What Blogger templates like ‘Simple’, Travel’ etc. have h1 tag as it’s Blog title, which is normal. But the Post title is not okay that all, it is in an h3 tag, for many reasons your blog might not being shown up in the search results and this is on of those reasons.

You won’t find any difficulties with a WordPress theme, as they are freshly published and reviewed by experts but templates in Blogger were made by expert but not freshly launched. Just as the search engines detects an anchor link because of it’s markup then why can’t they see what heading is being used for what area.
Optimize the post title to heading2 in Blogger

Enough about it’s effect, let’s talk about how to make the changes applicable. These easy instruction will give you the easiest way to turn your post title to h2 from h3.

    First of all login to your Blogger Dashboard
    Go to the Template tab and click on Edit HTML, ignore the warning and proceed.
    Check mark the ‘Expand Widget Template’
    Use CTRL+F and search for this line
    <h3 class=post-title entry-title itemprop=name>
    All you have to do is just change the <h3> to <h2>, change of only a number. But we aren’t done yet, remember there’s still an ending/closing tag. You have to change both starting <h3> and ending </h3> tag into the template. In the middle it’s all XML codes that works on the server to serve an HTML page.

    Changing the closing and starting h3 tag After you turn the starting h3 to h2, do remember to change the ending tag too or it will create difficulties while saving the template.
    You will find the tag two times. one is for Desktop Version Template and another is for Mobile version Template. I recommend you to change all h3 that marks as the post title to h2. Searching for <h3 will bring up the codes but as i already said, remember to change corresponding closing tag too.

Yeah that’s it ! It doesn’t only increase visibility and beauty of your blog in search results but also make your blog user friendly. Now stop using h3 for your post title, h3 is only good in the post body for heading. This was not a big change or addition for better SEO in your blog but remember it is how SEO works, there’s no easy and direct way to get to the top of search results, small and effective actions you take regarding your blog makes it a hit on SEO and search engines.

Don’t get worried if your blog don’t do too good in the search results, keep posting and that’s the most important aspect in getting to the top. And this blog is always free to read, check post related to Blogger SEO for some more amazing post and do subscribe for our coming posts.

SEO best practice dictates that a full-optimized site means every single page of that site (from homepage to individual product/service pages to the About Us page) has been properly optimized for SEO. This includes conducting keyword research, possibly rewriting the content, writing Meta tags and descriptions, customizing the URL, developing an internal linking structure and more. A smaller site could easily spend 40 hours or more optimizing itself. But what about a large site with 1,000, 10,000 or more pages? It could take months before a large site is full optimized. So what is a site owner to do?
In an ideal world, a large site owner would optimize every pageof their 3,000 page site and launch them all at once. But unless you have a team of SEO experts dedicated to optimizing your site and your site alone, this isn’t a realistic goal.

Site owners have to weigh time vs. return when it comes to on-site optimization.

One way to do this is start from the top down. What are the most important pages on your site? Which ones have the highest conversion rate? Which pages get large amounts of traffic? If you run an e-commerce site, which pages are the most profitable/top revenue generating? Optimize those pages first and roll the rest out in batches. You don’t have to wait for every page to be optimized before launching the newly optimized pages. Let those important pages start to work on your behalf.

White hat SEO also demands that site owners create unique Meta tags and descriptions for every page of their site. While Meta descriptions may not be an important ranking factor, they are the only snippet of content people see in the search engines and help convince users to click through to your site. If you have a 5,000 page website, writing those Meta descriptions could take weeks of work, and your time could be better spent elsewhere.
One way to speed up that process to is create Meta tag and Meta description templates. Before you start optimizing your site, create 30-50 (depending on the size of your site) templates that you can insert the needed keywords/information into. Cycling through those templates at random keeps you from having too many of the same Meta descriptions (to avoid being flagged as a spammer), but speeds up the process.
When it comes to optimizing your site, it is important to not lose the forest for the trees. There are a lot of little changes that have to be made to a page of content for it to be properly optimized. Multiple this by 10,000 pages and you are facing a mountain of work. Make it easier on yourself and think about getting the most value for your time.

Writing by Nick Stamoulis